EA Sports Madden NFL Football
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07 February 2011
Ian Cummings posted his yearly Super Bowl Halftime blog yesterday during, well, halftime of the Super Bowl. Anyway, he shows off one spanking new feature of Madden 12...Surprise Onside Kicks.
Hmm.
Hello Madden fans, this is Ian Cummings, creative director, and welcome to our third blog in the tradition of posting news during halftime... I apologize in advance for forcing you to miss a performance by the Black Eyed Peas.
When you're done with the blog, make sure you listen to the very first Madden NFL 12 developer podcast too! Myself and “Ratings Czar” Donny Moore ring in the new product year with some discussion around the newly announced features (below), and the addition of Walter Payton to Madden Ultimate Team. Download it here.
We wanted to use this blog to take the opportunity to do a few things:
1. Talk specifically about the overall "vision" for Madden NFL 12
2. Introduce you to some new team members
3. Provide a sneak peek at a few additions that are already being worked on
TRUE TO THE GAME
If you've been following the development team since we all (re)joined forces back in Madden NFL 10, you probably know that our overall vision for the Franchise has been "Everything You See on Sunday". I'm happy to report that this vision is still 100% intact for Madden NFL 12, and to be honest it's more valid than ever. Over these past two years we have been working on many new frameworks and back-end technologies - from presentation to franchise to online - that we feel will really pay major dividends this year.
With that knowledge, we've tried to come up with a phrase to help us sell the vision of Madden NFL 12, both internally to the team and externally to the fans. That vision is "True to the Game." This is our ‘razor' - a phrase we can always think back about to help us make the tough decisions and choose the correct features, additions, and improvements. We always want to keep everyone on the team focused on the same goal - an authentic representation of simulation NFL football. "True to the Game" also reminds us to pay homage to what established Madden the video game as a significant influence in pop culture that we all know today. This helps renew our focus into all areas in the game, like offline franchise mode, online play, presentation, and the core fundamentals of gameplay and AI - the things that made Madden the must-have game for millions. We want to be 100% recognized as a leader in the sports genre again, and the only way to do that is to improve the game across all major aspects.
























